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You aren't wrong to think of McDonald's as a sprawling American corporation peddling fatty burgers. But what if McDonalds -- and its impossibly commoditized design -- is also the perfect anime coming-of-age setting? Well, McDonald's new "Crew ni Narō" recruitment campaign, meaning "join the crew," places young Sumire in the role of novice employee who must earn the loyalty and respect of her superiors through hard work and dedication. Different versions of the video, which is produced by Studio...
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